Optimize Your Digital Experiences with the Google Marketing Platform
The Google Marketing Platform is a unified solution for cross-channel marketing. Through integration with the Modyo Platform, you can analyze, understand and act on customer behavior across your digital channels.
Kalle Bylin
Published 8 Jan, 2021 2 minutes of reading
Six reasons to upgrade to Google Analytics 4
The new Google Analytics updates will help you better analyze and understand your users' actions.
11 Jan, 2021 5 minutes of reading
Adriana Conde
Optimize Your Digital Experiences with the Google Marketing Platform
The Google Marketing Platform is a unified solution for cross-channel marketing. Through integrat...
8 Jan, 2021 2 minutes of reading
Kalle Bylin
Segment Your Audience to Create Relevant Content
Organizations that have systems in place to adapt their content to certain audiences will always ...
14 Dec, 2020 6 minutes of reading
Emma Parsons
Customize Experiences your Users will Love, with Salesforce + Modyo
There is great potential to generate additional value by connecting Modyo and Salesforce. Digital...
14 Dec, 2020 2 minutes of reading
Kalle Bylin
Content Management Best Practices: How to create a good backlink strategy
A backlink, or inbound link, is an external link from another website that directs the user to yo...
11 Nov, 2020 5 minutes of reading
Adriana Conde
Content Management Best Practices: How to use Headings
The heading structure of your content and pages is fundamental to good, on-page SEO strategy. Hea...
28 Oct, 2020 5 minutes of reading
Adriana Conde
Content Management Best Practices: Image loading and optimization for SEO and performance
For Content Managers, it is especially important to ensure that content loading or updating does ...
23 Oct, 2020 3 minutes of reading
Adriana Conde
Web Accessibility: Fulfilling Tim Berners-Lee's Dream of a Better Web
When Tim Berners-Lee named the World Wide Web (WWW), he imagined using it as a way to escape "dat...
19 Oct, 2020 3 minutes of reading
Sebastián Ramos
Frictionless integration: The key to generating shared expertise
Every organization that has successfully created data science or artificial intelligence solution...
30 Sep, 2020 4 minutes of reading
Kalle Bylin
Context and future of Progressive Web Applications (PWAs)
PWA development and technology helps empower and accelerate the delivery processes of omnichannel...
13 Sep, 2020 5 minutes of reading
Juan Manuel Cortés
Structured Data in Google: What is it and how does it improve SEO?
Structured Data are standardized tags or markups that add extra information to the content of a w...
28 Aug, 2020 5 minutes of reading
Adriana Conde
Designing consistent and scalable products: Building a design system with atomic design
The positive thing about having a design system is that it allows you to scale products, be consi...
7 Aug, 2020 5 minutes of reading
Tábita Reyes
The importance of Keyword Research in your SEO strategy
We must be able to anticipate a user's search intention and guess what they want to find in their...
30 Jul, 2020 5 minutes of reading
Adriana Conde
Automatic segmentation: Build experiences based on real behavior with RFM
Behavioral analysis based on the RFM model offers relevance, context and is immediately actionable.
27 Jul, 2020 3 minutes of reading
Kalle Bylin
The Importance of Focusing User Attention
Great design results in products that are useful, aesthetic, and understandable. It is up to UX/U...
23 Jul, 2020 5 minutes of reading
Customer Focused Financial Experiences through Ready-to-go Micro Frontends
Micro Frontends to accelerate your digital transformation - from discovery to our catalog of fina...
7 Jul, 2020 6 minutes of reading
Jordana Simon
How to Measure a Software Product
Launching is in itself a challenge, but measuring the value of the product you're launching the r...
15 May, 2020 5 minutes of reading
Juan Manuel Cortés
People before processes: 4 lessons to reframe your organization's team culture
There is nothing more powerful than having a team that is in love with the company because each m...
14 May, 2020 4 minutes of reading
Juan Manuel Cortés
Shifting Company Culture from the Office to Remote Work, Overnight
The challenges involved when suddenly needing to work remote.
25 Mar, 2020 5 minutes of reading
Paulina Saavedra
Shared expertise: The first step towards a world-class data strategy
Shared expertise is the foundation for surprising new ideas that make our users fall in love with...
25 Mar, 2020 4 minutes of reading
Kalle Bylin
Building Digital Products Requires Building a Muscle of Shared Understanding
Building great digital products require developing methods for Shared Understanding. Below I'll s...
18 Mar, 2020 4 minutes of reading
Mark Bonnell
Building Value in Digital Products
Today, we live in a world where great digital products are emerging from every part of our planet...
13 Jan, 2020 4 minutes of reading
Mark Bonnell
How to create a delivery ecosystem and feedback loop
Sharing knowledge, establishing trust, drilling down into the underlying issues to create meaning...
16 Dec, 2019 3 minutes of reading
Mark Bonnell
Modyo and Myplanet partner to power better digital banking experiences
Myplanet's knowledge of customer journey and personalization platforms - together with their year...
28 Oct, 2019 2 minutes of reading
Wesley Campbell