Build products that people love, and that last over time
How can we approach the creation of digital experiences to avoid user frustration at all costs? Frustration can be fatal to our digital products and its absence changes these experiences into those that delight users, and are tailored to their needs.
The New Modyo Version 9.2 is Here
Modyo focuses on building better digital products that manage omnichannel experiences, customer p...
17 Jan, 2022 3 minutes of reading
Carlos Solis
The Power of Event-Driven Microservices
Event-driven microservices allow services to communicate between each other through event message...
18 Nov, 2021 7 minutes of reading
Kalle Bylin
Work Smarter, not Harder: Micro Frontend Architecture
The importance of digital product time to market is growing, and we need new ways of working to m...
4 Nov, 2021 5 minutes of reading
Giorgio Saud
How to guide user behavior and improve their experiences
Guiding user behavior must produce lasting and tangible value to the user. The first step in chan...
5 Oct, 2021 7 minutes of reading
Kalle Bylin
Micro frontends empower your developers to build better digital products
Micro frontends are an alternative to web application design that are gaining momentum among arch...
16 Sep, 2021 5 minutes of reading
Carlos Solis
10 Book Recommendations for Better Leadership & Better Digital Products
We’ve compiled some of our favorite books about digital transformation, business, and leadership.
6 Sep, 2021 4 minutes of reading
Emma Parsons
Data stories: Information to Action
A data story is the successful combination of data, narrative and visuals. By using them, we can ...
23 Aug, 2021 7 minutes of reading
Kalle Bylin
Insurance broker portals as a tool to boost B2B sales
As the insurance industry enters a new stage in its digital transformation, having 100% digital p...
12 Aug, 2021 5 minutes of reading
Fernanda Valdés
Podcast: The Future of Software Architecture for Digital Products
This episode covers topics related to the importance of building solid digital experiences, what ...
11 Aug, 2021 1 minutes of reading
Wesley Campbell
Data Flywheel: Scaling a world-class data strategy
A data flywheel is a phenomenon by which the momentum of a product or process increases at an acc...
29 Jul, 2021 6 minutes of reading
Kalle Bylin
Carol FaríasMid-year Platform Review
We're halfway into 2021, and we’re excited to update our community on the latest features and upg...
14 Jul, 2021 4 minutes of reading
Jordana Simon
What to Consider When Creating a Loyalty Program
By understanding customer behavior, companies can create loyalty programs that offer personalized...
7 Jul, 2021 6 minutes of reading
Magdalena Godoy
Podcast: Digital Platforms & The Power of "Glocalization"
In this episode, we discuss the new challenges financial institutions and credit unions are facin...
18 Jun, 2021 2 minutes of reading
Wesley Campbell
Product Update: User Realms Help You Build Distinct Experiences
User realms in Modyo are distinct databases of users to manage within a single Modyo account. Eac...
15 Jun, 2021 4 minutes of reading
Jordana Simon
How to Position your Digital Channels with Google’s Core Web Vitals
Core Web Vitals are metrics that indicate the time it takes for a user to interact with a website...
1 Jun, 2021 5 minutes of reading
Adriana Conde
Podcast: Building Future-Proof Organizations Through Digital Products
This episode covers global decentralization, building great products from anywhere in the world, ...
29 Apr, 2021 1 minutes of reading
Wesley Campbell
Building Business to Employee Solutions: 4 Criteria for a Successful Intranet
An intranet is an internal network that can greatly improve communication between different areas...
27 Apr, 2021 5 minutes of reading
Estefania Cucart
Product Update: Edit 100 Entries in 1 Minute
You can now publish multiple entries in bulk with Modyo's new product update. Watch the included ...
21 Apr, 2021 2 minutes of reading
Jordana Simon
Podcast: Insights from the Inside - Data-Driven Product Design
This episode discusses product metric fundamentals, and themes such as qualitative versus quantit...
6 Apr, 2021 2 minutes of reading
Wesley Campbell
What is a Digital Experience Platform in 2021?
A good DXP simplifies how you make, manage, and monitor your customer experiences across any and ...
11 Mar, 2021 7 minutes of reading
Sebastian Arciniega
Cohort Analysis - How to understand customer engagement
Creating cohorts is a method of dividing your users in order to truly understand their engagement...
10 Mar, 2021 6 minutes of reading
Emma Parsons
How to create custom events in Google Analytics 4
Events in Google Analytics allow you to track user activity on your web pages. When you upgrade t...
16 Feb, 2021 4 minutes of reading
Adriana Conde
Upgrade to Google Analytics 4 in a Few Simple Steps
Google Analytics 4 is a tool allows you to measure and analyze the activity on your digital chann...
8 Feb, 2021 3 minutes of reading
Adriana Conde
Micro Frontends Provide Predictability and Faster Digital Channel Development
With micro frontends you can create better digital experiences for millions of customers. This we...
3 Feb, 2021 2 minutes of reading
Emma Parsons
6 reasons to upgrade to Google Analytics 4
The new Google Analytics updates will help you better analyze and understand your users' actions.
14 Jan, 2021 5 minutes of reading
Adriana Conde
Optimize Your Digital Experiences with the Google Marketing Platform
The Google Marketing Platform is a unified solution for cross-channel marketing. Through integrat...
8 Jan, 2021 2 minutes of reading
Kalle Bylin
Customize Experiences your Users will Love, with Salesforce + Modyo
There is great potential to generate additional value by connecting Modyo and Salesforce. Digital...
16 Dec, 2020 2 minutes of reading
Kalle Bylin
Segment Your Audience to Create Relevant Content
Organizations that have systems in place to adapt their content to certain audiences will always ...
14 Dec, 2020 6 minutes of reading
Emma Parsons
Content Management Best Practices: How to create a good backlink strategy
A backlink, or inbound link, is an external link from another website that directs the user to yo...
11 Nov, 2020 5 minutes of reading
Adriana Conde
Content Management Best Practices: How to use Headings
The heading structure of your content and pages is fundamental to good, on-page SEO strategy. Hea...
28 Oct, 2020 5 minutes of reading
Adriana Conde
Content Management Best Practices: Image loading and optimization for SEO and performance
For Content Managers, it is especially important to ensure that content loading or updating does ...
24 Oct, 2020 3 minutes of reading
Adriana Conde
Web Accessibility: Fulfilling Tim Berners-Lee's Dream of a Better Web
When Tim Berners-Lee named the World Wide Web (WWW), he imagined using it as a way to escape "dat...
19 Oct, 2020 3 minutes of reading
Sebastián Ramos
Frictionless integration: The key to generating shared expertise
Every organization that has successfully created data science or artificial intelligence solution...
1 Oct, 2020 4 minutes of reading
Kalle Bylin
Context and future of Progressive Web Applications (PWAs)
PWA development and technology helps empower and accelerate the delivery processes of omnichannel...
13 Sep, 2020 5 minutes of reading
Juan Manuel Cortés
Structured Data in Google: What is it and how does it improve SEO?
Structured Data are standardized tags or markups that add extra information to the content of a w...
28 Aug, 2020 6 minutes of reading
Adriana Conde
Designing consistent and scalable products: Building a design system with atomic design
The positive thing about having a design system is that it allows you to scale products, be consi...
7 Aug, 2020 5 minutes of reading
Tábita Reyes
The importance of Keyword Research in your SEO strategy
We must be able to anticipate a user's search intention and guess what they want to find in their...
30 Jul, 2020 6 minutes of reading
Adriana Conde
Automatic segmentation: Build experiences based on real behavior with RFM
Behavioral analysis based on the RFM model offers relevance, context and is immediately actionable.
27 Jul, 2020 3 minutes of reading
Kalle Bylin
The Importance of Focusing User Attention
Great design results in products that are useful, aesthetic, and understandable. It is up to UX/U...
23 Jul, 2020 5 minutes of reading
Customer Focused Financial Experiences through Ready-to-go Micro Frontends
Micro Frontends to accelerate your digital transformation - from discovery to our catalog of fina...
7 Jul, 2020 6 minutes of reading
Jordana Simon
How to Measure a Software Product
Launching is in itself a challenge, but measuring the value of the product you're launching is th...
15 May, 2020 5 minutes of reading
Juan Manuel Cortés
People before processes: 4 lessons to reframe your organization's team culture
There is nothing more powerful than having a team that is in love with the company because each m...
14 May, 2020 4 minutes of reading
Juan Manuel Cortés
Shared expertise: The first step towards a world-class data strategy
Shared expertise is the foundation for surprising new ideas that make our users fall in love with...
25 Mar, 2020 4 minutes of reading
Kalle Bylin
Shifting Company Culture from the Office to Remote Work, Overnight
The challenges involved when suddenly needing to work remote.
25 Mar, 2020 5 minutes of reading
Paulina Saavedra
Building Digital Products Requires Building a Muscle of Shared Understanding
Building great digital products require developing methods for Shared Understanding. Below I'll s...
18 Mar, 2020 4 minutes of reading
Mark Bonnell
Building Value in Digital Products
Today, we live in a world where great digital products are emerging from every part of our planet...
13 Jan, 2020 5 minutes of reading
Mark Bonnell
How to create a delivery ecosystem and feedback loop
Sharing knowledge, establishing trust, drilling down into the underlying issues to create meaning...
16 Dec, 2019 3 minutes of reading
Mark Bonnell
A great content system manages both content and context
The pace and rate of change across many industries is not slowing down. The market is not getting...
28 Oct, 2019 4 minutes of reading
Stefano Fenzo
“Discovery” is the most important step in building great software
Your discovery process needs to enhance the best aspects of your chosen product before you start ...
16 Sep, 2019 6 minutes of reading
Juan Manuel Cortés